Reflection 15 of 52: When does self-deprecation work?

April 14, 2014



At 23, Brian Wong looks like he is twelve. One of my colleagues commented on his youthful appearance with exactly that reference at a conference where he was one of the speakers.

When he leapt onto the stage... and I mean leapt, he looked even younger in real life.

The first words out of his mouth were something like this… "I bet you are wondering how a skinny Asian guy who looks like he is 12 can teach you anything!"

It was a surprising yet delightful start to his speech. As a speaker, knocking yourself can be disastrous but that was not the case here. This exceptionally smart and confident man put any perceived negatives to rest, fast.

His story starts with graduating from high school at 14, a university degree in commerce by 18, and has been launching internet companies ever since. His current venture is Kiip, (pronounced keep) an achievement based reward program for online companies to connect to their customers in a more meaningful way than advertising. (check it out here)

While his company is intriguing, I was more fascinated by his presentation style and presence. I can see why he was successful at getting venture capital funding to the tune of some $15 million. He had a swagger that was totally endearing. He made fun of people in the audience (usually another no-no in public speaking) but in such a way it was just plain funny. Teasing people of a certain vintage for not knowing current jargon – “FOMO – that’s ‘fear of missing out’ for those of you over 50”.

At one point when he was showing a video he plopped down on the stage and sat cross-legged (in jeans!) watching his own show. Most of the middle aged crowd groaned with jealousy.  He talked about things he did when he was much younger… last year.

His passion escalated when he started to talk about facial recognition and how to create happiness through his work.

Funny how fast people forgot about his age and appearance and were caught up with his ideas and fearless approach to business. He looked more hip by the minute.

Over confidence can be off-putting and yet compelling at the same time. Think of Steve Jobs as the 23 year old college drop out who got millions of investment dollars despite showing up barefoot and smelly. He refused to wear deodorant or shower more than once a week. I remember the first 60 Minutes interview with Facebook’s Mark Zuckerberg and wondered if this arrogant young guy would survive.

I love the Brian Wongs of this world for they remind us to break the rules. We get normalized by the “do’s and don't’s” taught over the years and while they can smooth out our rough edges, they can take away the bright, sharp bits.

His approach to poking a bit of fun at his obvious youth worked like a hot damn. Not always the case when people over 50 go on about being dinosaurs. He used his supposed negative to spotlight how much he achieved by the ripe old age of 23.

His business concept is to create moments of achievement and happiness through rewards. Delight the consumer.

He was delightful. Full stop. 

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2 comments

  1. Della, great post. We all need to look at our lives and realize it is important to take what we do seriously, but not take ourselves seriously. The more risks you can take and be comfortable with the outcomes (whatever they may be), I think the happier we will all be looking back at the end of a career. Some people find this out sooner than later. . . I am STILL LEARNING:-).

    Thanks again for the post.

    Ben

    ReplyDelete
  2. Ben, we are all still learning. Appreciate your thoughts.

    ReplyDelete