Deconstructing with Della: What's next for #metoo?

October 23, 2017


In my many years as a crisis communication consultant, I believed within every crisis, there was an opportunity. An opportunity to improve situations, have better discussions and make positive changes in organizations.

The current online movement of proclaiming sexual harassment with the #metoo symbol feels like a big opportunity to change the dialogue at home, in the community, and in the workplace. We know there is power when people band together over a cause and this one has struck a serious chord.

In my consulting work, I dealt with sexual harassment cases involving people in power using their position to get sexual favours or take advantage of others.

In one case the CEO got sexual with one of his staff. The Board, who hired me, was devastated and wanted to do the right thing. The situation arose at the office Christmas party, involved heavy drinking and was on display for all to see. The CEO was extremely remorseful, apologized to all employees publicly, took sensitivity training and instituted new avenues for staff to report any concerns. Many things changed in the organization as a result of his inappropriate behaviour. The biggest impact came from the CEO apologizing profusely and sincerely to the person involved (she was not the complainant – it was other people who witnessed the inappropriate kissing and touching who came forward) and all the staff. He also had to address his actions with his family, as the Board suspended him until a plan was put in place and he agreed to all the components. Obviously, in this case, the remorse of the individual went a long way in creating a new level of expectations within the company.

The situation was awkward for everyone involved but brought the issue of sexually inappropriate behaviour to the forefront. The conversations were open and uncomfortable but effective. After that, I could not imagine anyone would dare to make sexual advances in that organization. Seeing the repercussions to the CEO, I believe the staff would feel empowered to raise concerns.

As Jessica Valenti tweeted, "Me too. But more importantly: What now?". Awareness is a step but now the more challenging conversations and actions need to happen. If the following data is any indication, that conversation is critical:

"The US Equal Employment Opportunity Commission, a government agency responsible for processing the sexual harassment complaints that do get reported, says nearly one-third of the 90,000 complaints received in 2015 included a harassment allegation — but the agency notes that that number is far too low to reflect reality. They also estimate that 75 percent of all workplace harassment incidents go unreported altogether."

Of course, this is a massive social and cultural issue but a logical next step is having the difficult discussions, learning how to talk about this so people are not victimized again (see Reporting on Rape and Sexual Violence: A Media Toolkit for Local and National Journalists to Better Media Coverage) and a guideline on changing language and behaviours.

To deconstruct: For any awareness movement to get traction and have impact, real conversations need to happen. The awareness and interest will never be higher than at the beginning. There is a need to seize the moment and speak truth to power in every situation, environment and workplace. Sexual harassment is not acceptable in any form. As Scott Rosenberg explained so powerfully in a recent Facebook post, being silent is not an option. 

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