Number 11 of 52 Lifelong Communication Lessons: Are you a square peg?

March 16, 2015

Transpo 86 display tent on grounds. Copyright: City of Vancouver

The year was 1982.

Michael Jackson released Thriller. It was the first time an artificial heart was placed in a human. The BC government announced Transpo 86, later to be named Expo 86 (I still have one of the lighters they gave away).

The movie Diner came out that year and was a surprise hit. It showcased a group of young men transitioning into adulthood dealing with marriage, jobs and the reality that their carefree youth was waning. Actors like Kevin Bacon, Mickey Rourke and other notables accelerated their careers with this film.

While it was an interesting portrayal of the evolution into another life stage, it held a much more interesting study for me. It was really about the hierarchy of men, something I desperately needed to learn. Already, I had experienced the predominance of men in the business world and was finding it a bit confusing. I was starting to figure out how I fit in this testosterone-laden environment but the communication exchange among the gents was a mystery to me.

I was working in an ad agency and would watch in amazement as the men joked, belittled, brown-nosed and jockeyed for position. What the movie taught me was that each guy had a role and they knew how they fit. There were classic roles - a leader, a jokster, a big tough silent guy, a small but intelligent one, a woman’s man, a quick talker, a financial whiz, the rebel and so on.

The interplay was most evident in the meetings between the Creative Department and the Account Team. The “creatives” were rebels and rogues, the rule breakers. The account execs tended to be more conformists and had to work with the clients to sell the creative concepts. The debates were often quite raucous. Watching them try to trump each other using humour, aggression and other techniques was a huge education. I recall a scenario where one of the rogues shot a crossbow arrow into a plant to make his point. It was the talk of the agency for months. Status among men is still a bit of a mystery to me. In the movie, there is a guy who is the music guru who can tell you the flip side of every record. Seemed to be a highly regarded talent.

To fit in, I tried to develop a bit of a macho status and get my voice heard. Mostly it just came out as snarky and angry. The problem was I did not blend easily into their team. I think many preferred, at that time, to have women as cheerleaders but not fully in the game.

When I stopped trying to fit and created my own spot with my own rules, the communication between us got much better. I rarely felt ostracized and was happy to not play by their rules. However, understanding their interactions made my life much easier.

Communication lessons:

Understand your audience…thoroughly. Find that learning in whatever source makes sense – even movies.
Make your own rules; don’t try to fit into that round hole if you are a square peg.
Always find the method of communicating that is authentically you, nothing else really works.

Fast forward to 2015.

It appears to me that there is much less of a divide between the genders today. However, I wonder how far we have come when we see the popularity of the “lean in” movement driven by Sheryl Sandberg. Is this really the guidebook for women in business today?  

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