Reflection 7 of 52: How can you turn around insults?
February 17, 2014
Bruno Mars nailed it in the Super Bowl Halftime Show. I loved watching this dazzling performer entertain the crowd. With over 100 million viewers this was a huge opportunity for the rising star.
Having him as the main act was not without criticism. A New York Times article quoting Jody
Rosen, the New York Magazine pop critic, said Mr. Mars would not be high profile enough for the
TV/football audience. Mr. Rosen credits the singer for having a dynamic stage presence but said he had not really “worked” the offstage world.
To be a pop star today, “you have to sprinkle your stardust across all these different platforms,” Mr. Rosen said. “Not just the concert stage and the record, but the red carpet and the paparazzi shot, your clothing line and your fragrance.”
To be a pop star today, “you have to sprinkle your stardust across all these different platforms,” Mr. Rosen said. “Not just the concert stage and the record, but the red carpet and the paparazzi shot, your clothing line and your fragrance.”
Past headliners such as Janet
Jackson/Justin Timberlake combo, Mick Jagger, Paul McCartney, Madonna, Prince
and Beyonce certainly had that public persona.
But the interesting bit in this
story is how Mr. Mars has taken that critique and turned it into a motivational platform. He is encouraging people to live their dream and work hard to get what they want in
life. He seized the situation fully on the Ellen Degenerous show creating more interest and twitter chatter on the subject:
Using criticism as an opportunity is clever. This young star has taken full advantage of the mildly negative comment and turned it into a huge positive.
Have you ever used an insult to your benefit?
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